Zelie for She – Freelance Design & Development
Zelie for She is an unapologetic expression of authenticity and individuality, telling stories of travel, friendship, womanhood, and self-empowerment through fashion. As a plus-size brand, it quickly became a staple for many plus size girls, later landing a partnership with Nordstrom that expanded its reach and influence.

I collaborated with Zelie for She to build a strong design foundation and ensure consistency across both branding and production. My work supported the brand’s growth from independent collections.

Key Contributions:

• Designed the logos & labeling that established a recognizable brand identity.

• Created apparel branding elements to unify the look and feel across collections.

• Led collection design, developing concepts that aligned with the brand’s storytelling ethos.

• Built pattern cards to support technical accuracy and production consistency.

• Oversaw production runs and quality control, ensuring garments met both fit and quality standards.