Loopé – Freelance Design & Branding
Loopé is a sustainable lifestyle brand designed by a Latina and handcrafted by Latinos in Los Angeles, California. With a strong commitment to ethical small-batch production and the use of up-cycled deadstock materials, Loopé builds community while promoting conscious consumption.

For their collection Mutatis Mutandis, the brand’s goal was to launch an easy-to-understand yet impactful campaign that reflected their values of sustainability, community, and design authenticity. I partnered with Loopé to translate this vision into a cohesive brand presence across multiple touchpoints.

Key Contributions:

• Designed logos to establish a recognizable and timeless brand identity.

• Created social media graphics to visually communicate the campaign message and connect with their audience.

• Developed packaging concepts that aligned with their sustainable and local-first ethos.

• Produced apparel artwork to support the collection launch and enhance product storytelling.