GTLA Apparel Development – Brand Strategy & Creative Direction
I partnered with GTLA Apparel Development to shape their brand strategy and digital presence. Conducted a deep dive into tone of voice, target customer profiling, and competitor analysis to clearly define the brand’s positioning in the market. From this foundation, I developed a cohesive visual identity, designed their website, and created social media graphics to ensure consistency across all touchpoints. The result was a clear, strategic brand framework that supported GTLA’s credibility as a Latina-led creative fashion house.